Lenskart

Overview

Marketing Lead, Global for Lenskart to own the strategic vision and execution for taking Lenskart to an iconic, cult global brand using AI-powered marketing and exponential global brand growth.

About Lenskart

Lenskart is already a $1 billion revenue company with 2,500+ stores across India, Southeast Asia, the Middle East, Japan, and the US, serving 40M+ customers through a vertically integrated, tech-first model.

Requirements & Eligibility

• Non-negotiable expertise in leveraging AI better than anyone else in the industry
• Experience managing marketing P&L and business plans across multiple markets
• Track record in building social-first, culture-first content engines

Key Responsibilities

• Own the strategic vision and execution for taking Lenskart to an iconic, cult global brand
• Define and evolve brand positioning for Lenskart and its portfolio brands across every market
• Build and scale a content engine natively built for TikTok, Instagram Reels, YouTube Shorts
• Build creator and influencer ecosystems across every market
• Deploy generative AI to produce content at a scale and speed
• Own the full marketing P&L and business plan across all markets, being accountable for CAC, LTV, ROAS