American express

Overview

The Customer Growth Marketing Analytics team is responsible for leading innovative analytics across Marketing channels for the US SME segment to drive internal acquisitions with increased and sustainable engagement levels. The analyst will be responsible for performing strategic analyses, build frameworks, synthesizing conclusions, and communicating recommendations to partners.

About American express

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to upho

Requirements & Eligibility

• Strong analytical/conceptual thinking acumen to solve business problems and articulate key findings to senior leaders/stakeholders
• Ability to project-manage effectively and manage several concurrent projects through collaboration across teams
• Expertise in Hive, Python, PySpark, SQL encompassing data manipulation and statistical modeling/data-mining techniques
• Master’s degree in a quantitative field (e.g. Statistics, Engineering, Physics, Mathematics, Economics) or business field preferred

Key Responsibilities

• Partner closely with Finance and US Consumer to align on the Cardmember value (CMV) framework
• Collaborate with finance to create robust behavioral inputs for investment optimization and targeting iCMV
• Understand the cardmember value framework for internal acquisitions and independently drive enhancements and optimizations on the same
• Partner with channel owners in the NY team to drive enhancements via levers such as Orchestra and learn to optimize channel ROI